Your manuscript has been published. Now it’s time to let the world know why you’ve been incommunicado these past two years—or more. Yes, it’s time to promote your book!
Newspapers, libraries and book stores are great places to get the word out about your masterpiece. A massive amount of publicity begins with the one-to-one connection, according to Larry Lough of The Lakeland News Group. Establish a rapport with the reporter or editor. It’s a sales job, says Larry, whether you’re looking for an assignment as a freelance writer or have an interest in a feature article—about you.
At the Warren Newport Public Library in Gurnee, Il. readers' advisory librarian Debbie Hoffman says consider having a good hook to draw patrons to your presentation. The library hosts numerous authors from around the country and Debbie says she is already planning for next year.
Every published book is a joyous occasion. Jan Dundon at Anderson’s Books in Naperville, Il. calls it a “celebration” when an author comes to visit. She tells what is involved.
Remember, getting publicity is all about making the sale to the person you are contacting. And while you’re “selling,” you get the opportunity to do something you love to do-- talk about your book!
You’ve published your book. Congratulations, by the way! Now, call/email/write your community newspaper and see if they will write an article about your accomplishment. Contact your library or local bookstore and see if you can arrange an author visit. What happened?
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